How Was the Ford Bronco Logo Created?
How Was the Ford Bronco Logo Created?
Posted on March 21, 2024
The Ford Bronco is a compact frame SUV manufactured by Ford Motor Company and debuted in the United States in 1966. It was first manufactured to compete with the Jeep CJ-5 while carrying Ford’s Bronco logo. The badge has undergone slight changes over the years, resulting in what is found on modern Bronco SUVs today. Read on to learn about the rich history behind the Ford Bronco logo.
Meaning and History
The Ford Bronco SUV production began in 1965 and was offered as half-cab, wagon, and roadster models. As a practical vehicle, the Bronco incorporated simple features and adapted to various activities. Ford improved the design in the 1970s and introduced a six-seat, three-door version with a removable plastic roof in 1980.
By 1990, the model underwent various styling improvements and was available in multiple trims. In 1997, Ford released a new generation, the Expedition. Since 1966, the Ford Bronco has remained loyal to its emblem despite vehicle changes. However, the logo’s design saw a few redesigns to give it a geometric slanted script.
The Creative Process
This logo emerged from a creative design process influenced by Bronco’s unique features. Designers opted for a logo that resonates with buyers and ruminates the SUV's capabilities. The intent is to induce a sense of adventure and enthusiasm for driving and owning this car.
Despite maintaining its original design, the logo was modified to keep it contemporary and fresh. In 2020, the redesigned Bronco emblem was updated with a modernized design of the initial logo. It features a sleeker, more streamlined bounding bronco outline, presenting a vibrant and polished appearance. It also includes a fresh typeface that augments its visual appeal.
Font and Color
The earlier version included a black silhouette of a bucking bronco with a script title lettering in a line. Its improvement has rewritten lettering and features a new uppercase inscription with heavy contours and straight lines. The extended uppercase lettering features a custom geometric sans-serif font with a classy, timeless blend of black and white.
Iconic and Respected
The Ford Bronco logo serves as a visual symbol of the SUV’s legacy and the adventurous spirit it represents. It holds great significance and has become equivalent to the Bronco title, developing robust brand recognition and identity. This has helped the Bronco to become a more respected and iconic compact SUV brand over the years.
In addition, the Ford Bronco logo has evolved into a symbol of ruggedness, off-road capability, and durability. The impact has enhanced the brand’s recognition further, evoking a longing for loyal fans and Bronco enthusiasts. The redesigned logo also plays a crucial role in enhancing pride for those who own the SUV.
Book Your Test Drive Today in Carleton Place, ON!
The Ford Bronco logo represents the SUV’s capabilities and the spirit of adventure, enthused by the majestic bucking Bronco silhouette. Contact Carleton Place Ford to book a test drive and explore available financing options.